Southend Privacy

1. Information Collected by Southend

Southend collects and processes various categories of personal information, including:

2. How Southend Uses Your Information

Southend uses your personal information for the following purposes:

• Southend Services (Contract Delivery):
  • Processing and managing your vehicle rental bookings and agreements in Southend. Verifying your identity and confirming you meet our rental requirements. Coordinating vehicle collection and return processes. Collecting payments and handling deposits and charges.
• Southend Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, pick-up details, and important Southend rental information. Responding to your enquiries and providing customer support for Southend bookings. Notifying you of changes to our Southend services or rental policies.
• Promotions (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Southend has a legitimate interest. You can opt out at any time.
• Southend Improvements (Legitimate Interest):
  • Analyzing Southend's website usage to improve user experience and functionality. Conducting research to guide improvements to Southend's vehicle fleet and services.
• Legal Compliance (Southend Obligation):
  • Meeting Southend's legal, regulatory and tax obligations. Preventing fraud and protecting Southend's services. Resolving disputes and enforcing Southend's terms and conditions.

3. Sharing Information

Southend may share your personal information with:

• Southend Providers: Third-party companies that help Southend deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Southend does not sell your personal information to third parties for marketing purposes.

4. Southend Security

Southend applies appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers and routine security assessments. No internet transmission or electronic storage can be guaranteed to be completely secure.

5. Retention Policy

Southend retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary according to the type of information and the context of processing.

6. Your Rights in Southend

Under UK data protection law, Southend residents have these rights:

• Right of Access - Southend: Request a copy of the personal information Southend holds about you.

To assert these rights, please contact Southend using the details below.

7. Cookies and Tracking for Southend

Southend's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Southend Updates

Southend may revise this Privacy Policy periodically to reflect changes in our practices or to meet legal requirements. Updates will be posted on this page and the Last Updated date will be revised. We recommend that you review this policy regularly.

9. Contact Southend

For questions about this Privacy Policy or our data practices, please contact Southend: